OVERVIEW
The field of PR involves a variety of programmes designed to promote and/or protect an organisation’s image. Public Relations can also be used to promote people, places, ideas, activities and even nations. Therefore, this course will help its participants understand the principles of public relations, the background knowledge and practical skills to promote and strengthen a public brand image, as well as develop influential relationships with stakeholders and the media, within the context of the changing modern communications landscape.
WHO TO ATTEND
Employers, PR Managers, PR Officers of the Public and Private sector, Marketers, and Anyone engaged in PR services.
OBJECTIVES
At the end of the programme, participants in addition, should be able to:
- Understand the importance of effective PR in advertising and sales in an organisation
- Apply the basic elements of Planning and Research to strategic PR in Advertising, Sales, Marketing and Business Communications
- Identify the Ethical and Legal dimensions of working in the PR sector
- Discuss the Nature and Challenges of PR
- Apply the Principles of Persuasion and Conflict Management in PR
- Adapt Strategies and Tactics of PR to fit diverse audiences and clients
- Use resources to ensure accurate grammar, spellings, and punctuations are in PR
OUTLINE
- Introduction to Public Relations (PR)
- PR Strategies and Tactics
- External PR: Building the organization
- Online Public Relations (Web PR)
- Crisis and Reputation Management
- Introduction to PR Tools and Practices
- Internal PR: Strengthening the organization
- Lobbying: Building Strategic Alliances
- PR and Social Media
- Measuring, Tracking and Evaluating PR activities
- Creating a Public Relations plan (PR Plan)