OVERVIEW
Successful companies add value for customers by selling them products and services they need at a price they can afford. These companies use marketing strategies to match the products and services they produce to meet the needs of the market. The rationale for using different marketing strategies is to obtain a better understanding of market needs and to more completely satisfy them. Companies that develop effective marketing strategies achieve high sales volumes at the desired profit margins. This course is designed for organizations involved in the marketing of products and services.
WHO TO ATTEND
Marketing professionals who need to prepare a marketing plan for the first time or who are reviewing the effectiveness of current plans. The program is also important for senior managers involved in evaluating marketing plans submitted to them by specialists.
OBJECTIVES
At the end of the programme, participants in addition, should be able to:
- Learn the basis of Marketing.
- Devise a marketing plan that builds on achieving results.
- Use marketing to identify effective strategies and tactics.
- Develop the components of strategic marketing plan.
- Identify and implement the different marketing warfare strategies (offensive, defensive and flanking).
OUTLINE
- Scope and Functions
- Competitive Pressures Changing the World
- A New Approach to Marketing
- The Smart Bomb Strategic Approach